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2012 SaaS Conversions Benchmark Report is here!
Our experience working with over 100 SaaS companies and online businesses has granted us a unique insight into trial conversion trends. Did you know that the best in class SaaS companies have more 3...
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4 Tips For Better Engagement and Customer Growth
There were many takeaways from last week’s Aberdeen webinar with Omer Minkar, here’s what you missed. Today’s customers are very savvy, they want more customization and products that meet their exact...
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3 Steps to Higher Conversions With Happy and Engaged Users (Infographic)
In our 2012 SaaS Conversions Benchmark report, we concluded that happy and engaged users result in more conversions. Our report showed that Best-in-Class SaaS companies had an overall 2%...
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5 ways to a happier and more productive signup process
In our latest Signup and Trial Process Benchmark Report we audited 10 popular web-based applications to find out for ourselves how users experience signups and trials. From our results, we wanted to...
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4 tips to a happier and more effective trial process
Have you checked out our Signups and Trial Process Benchmark Report yet? We audited 10 popular web-based apps on their user experience and how in-tune they were with folks that sign up. Now we’re...
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5 statistics on customer marketing that may surprise you (and infographic)
At the Good to Great Marketing Nation event last week with Marketo, we conducted a survey with 75 marketers regarding their customer marketing initiatives. It was a pretty successful event and...
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Customer Value Index 200: Customer-centric companies have a higher valuation
We have written about the customer era before and pointed out how important the transformation is that is happening all over corporate america: now there is more proof that being customer centric is...
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EXCLUSIVE REPORT: Customer Intelligence for Software Companies
We wrote earlier about Aberdeen’s groundbreaking research into the value of customer intelligence: companies which use customer analytics in their customer facing business processes see 3x greater...
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3rd Annual SaaS Metrics Report: Underscoring the need for Customer Success
As 2013 comes to a close, we wanted to leave you with the results of our 3rd annual SaaS metrics survey on the key performance indicators used by SaaS companies to run their business. This year our...
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Totango emerges as a veteran in new Forrester Report on Customer Success
With the growth of subscription revenue models in many industries, especially in the SaaS space, customer success is coming to the forefront of business conversations. Organizations realize that they...
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It’s Time for the 4th Annual SaaS Metrics Survey
That’s right, as 2014 comes to a close it’s time to look back at the state of the SaaS market and see what metrics have become top of mind for the industry. We’ve just released our 4th Annual Saas...
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